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WHITEPAPER

Top 10 Reasons to Choose

SAP BusinessObjects Predictive Analytics 

1)

1) The final design of the whitepaper

PROJECT BRIEF

This was a professional graphic design project done individually during a COOP term for the company SAP. I was hired as a Film & Marketing intern and thus made most of the creative decisions for graphical and media based marketing materials. I was tasked with designing a whitepaper that promoted the Top 10 Reasons to Choose SAP BusinessObjects Predictive Analytics. This is a software that provides predictive insights for business processes and applications using a factory approach. This was part of a series that consisted of an animation, presentations and an infographic.

PROCESS

: Design Rationale 

As this was a continuation of the the Top 10 Reasons to Choose SAP BusinessObjects Predictive Analytics series, it recycled the graphics used in the animation. The copy was given to me; thus, I worked on the layout only. The layout had gone through several iterations as one of the major feedback was that it should follow more closely to the existing SAP whitepaper template. This was particularly helpful as it provided me with a general idea about the desired look and feel for the whitepaper as I often find it difficult to design with a limited idea of the desired style. The reason for the large title font is to create a clear contrast from the body text. It also helps create emphasis on the key points of the reasoning; through its bolded and non-bolded text. This was designed to be read primarily digitally, that is why the original exported PDF, there are interactive navigations embed such as navigating between pages, to chapters and to the table of contents.

ABOUT THE CLIENT

SAP is a German company that creates enterprise software, analytics and mobile solutions that helps other small and large companies manage their businesses. Examples can include inventory management, production planning and order entry. SAP has been active since 1972 and has offices in 130 countries, serving 335,000 customers in 190 countries. The department that I work in is called Global Analytics Marketing, located in Waterloo, Ontario. This department focuses on marketing analytics solutions, including predictive analytics, business intelligence, data visualization, and enterprise planning.

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