A pseudo (future) donut shop where I developed their store concept, branding, and social media content calendar.
My Role
■ Creative Director, Graphic Designer, Content Creator, Social Media Coordinator
This was a school project were we had to develop a pseudo brand and strategize their social media content. A major part of the project was actually building their Instagram Page, though as "private" so that people will not mistaken it for a real brand - at least in the meantime.
Sweet Fangs Donuts is a donut shop with unique-dare-to-try weekly concoctions to delight the adventurist foodies. The donuts and brand will be colourful in appearance and in flavour. Their brand aesthetic will be cute, pastel and cheeky; with a bite. Fruity, quirky, unapologetic, and straight-up weird are words that can describe this brand.
Fun fact: all donuts must be two-word names, where the second word must start with “P”.
Sweet Tooths are nice, but Sweet Fangs are better. Delivering unapologetic donuts from our colourful bakeries since the first unicorn.
For the Content Calendar, I decided to give each day a theme. That way, it will be consistent and easy for the audience to know what to expect and to look out for. For example, Tuesday are Twosday: 2-for-1 days. On Twosday, foodies can expect a promo on one of the regular staple donuts. They can also look for Sweet Fang Mini, a hidden tiny logo of the brand in the promotional image to receive a free regular 10 oz coffee with their purchase. Can you find Sweet Fang Mini in the example posts below?
Another example are Wednesdays, aka. Woahday. This day will feature fun facts to delight the readers. See below for some example posts.
A really fun idea specific to this brand are Fridays, or Frydays. Fridays are when the brand will post this weekly rotation of dare-to-try flavours. Perfect for foodies who want to take their tastebuds on an adventure, or for a fun Friday date.
Check out the Concept Book posted above for more information, or see below for the Instagram page. Let me know what you think.
*** I am looking for a business partner to start this donut shop and brand. Reach out if you are a chef, creative, entrepreneur, foodie, donut-pink-unicorn-fashion-lover, or just interested in collaborating.
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