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John Fluevog FW23: Fabric Print Design - Ditsy Floral

A floral fabric print design that I helped design at John Fluevog for their FW23 collection. Pattern is digitally printed on leather and used on various parts of the upper and on the laces.

John Fluevog Shoes FW23 Ditsy Floral pattern 7th Heaven Whitty Outside View
7th Heaven Whitty 3/4 View

7TH HEAVEN - WHITTY: Retro lace-up boots with the Ditsy Floral print on the laces, tongue, toe cap, diagonal stripes and emblem.


7TH HEAVEN - HIME: Retro shoe with contrast stitching using the Ditsy Floral print on the laces and vamp/ upper.


SOLE TALK - DR. GUNTER: Brogued lace-up heels using the Ditsy Floral print on the vamp.


STOP IT - FERMARE: Scalloped lace-up heels using the Ditsy Floral print on the tongue, toe cap, vamp, and on the laces in black.


(Left) THRILLVOGS - MAIKA: Quilted lace-up heels using the Ditsy Floral print on the laces.

(Right) EAST END - GLADSTONE: Mid-calf lace-up boots using the Ditsy Floral print on the laces.


My Role

Design & Development Intern at John Fluevog Shoes


Skills

Fabric Print Designer, Illustrator, Photoshop


As a Design & Development Intern at John Fluevog Shoes, I illustrated artwork for an original fabric print design in one day using Adobe Illustrator and Photoshop. Individual flowers were vectorized, modified, and recoloured to then be pieced together to create this fabric print design. This print design is now being used on their FW23 collection on various products. I also assisted with spec sheets, line drawings, high-fidelity mock-ups using Photoshop, as well as contributed design ideas for SS24. I was highly regarded for my speed in technical drawings.




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