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COMMERCIAL SHOOT
ARIZONA ICED TEA
1)
The final edits for the AriZona Iced Tea commercial shoot.
PROJECT BRIEF
This was a school project where we had to pick a product and produce a commercial shoot for it.
My Role
■ Creative Director
■ Stylist
■ Photo Editor
Team
■ Model, Makeup + Hair: Alexia Kong-Sek
ABOUT THE CLIENT
AriZona Iced Tea is America's No. 1 Selling Iced Tea Brand. Arizona Beverages USA is an American producer of many flavors of iced tea, juice cocktails, and energy drinks based in Woodbury, New York.
PROCESS
: Creative Direction
Main Idea:
KILLER TASTE | KILLER PRICE
Product: AriZona Iced Tea
■ Great taste doesn’t cost a lot
■ Taste = the product and the style
■ Price = the cost of the product ($0.99 USD/ $1.29 CAD)
■ Killer = the sword + fashion edge
■ Compared to past photoshoots by AriZona Iced Tea, this is more high fashion
■ Hyperspace, cyber-samurai, neon city, intergalactic
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