A shoe art + design submission that I created for the Vans Custom Culture 2019 contest.
My Role
■ Graphic Designer, Fashion Designer, Illustrator
This was a shoe design submission I did for the Vans Custom Culture 2019 contest. This contest is hosted by the shoe company Vans. They asked creatives to create artwork for new shoes based on their model for a chance to have it manufactured.
For my design, I took inspiration from the wings of tropical birds. I wanted the shoe to feel light, energetic and invigorating - as if they had wings on their feet. I had made sure that the layout of the artwork felt like wings were wrapping around the shoe, and that each angle of the shoe had a different visual impact. I also made sure that the design curved with the foot to suggest movement and rhythm with each stride, which is why at the toes, from the top, the design can be seen curving inwards.
Check out the video above to see the design from all angle.
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